Career
compass
We redesigned the fashion shopping experience to make online shopping smarter, simpler, and more enjoyable. Through user research, we addressed key pain points with AI-powered personalization, virtual try-ons, mood-based discovery, and seamless tracking—making browsing more intuitive and helping users make confident decisions.
Many Indian students choose careers based on marks, parental expectations, or peer influence rather than their interests and strengths. Existing platforms offer generic assessments but fail to provide meaningful exploration or real-world career understanding.
The Problem
What Students Actually Need
AI profile based on behavior, not just answers
Real-world career simulations before committing
Clear income & growth pathways
Deep self-discovery (cognitive, emotional, behavioral)
Evolving, continuous guidance
Safe space to explore unconventional pathsv
Research
Research included interviews with students, parents, and counselors, along with competitor analysis to understand why current career guidance fails to support students effectively.
Student Interviews: Grades 8–11 students from diverse academic backgrounds shared their career confusion and pressures.
Parent Interviews: Understanding family financial context and how parents define success for their children.
Counselor Sessions: Exploring psychometric limitations and institutional pressures faced by school counselors.
Competitor Analysis : Evaluated tools like Pymetrics, CareerCity, RIASEC frameworks & existing school platforms
Key Insights
Personality ≠ Career: Labels from tests lack actionable career plans and real guidance.
Money Shapes Decisions: Financial security consistently prioritized over passion pursuits.
Schools Reward Marks, Not Potential: Non-academic strengths systematically ignored.
Students Trust AI More: AI seen as non-judgmental and safe for career exploration.
How Might We
How might we help students experience and understand careers early so they can make confident, informed decisions about their future?
Design Solution
Self discovery module
A guided self-discovery assessment explores personality, abilities, and behavior. Inspired by RIASEC, it builds a personalized profile to recommend suitable career paths.
AI Profile
AI transforms assessment responses into a personalized profile, highlighting strengths, insights, and suitable career directions.
Career Map
Students explore career fields through an interactive map, guided by an AI companion to discover professions and learn through exploration.
Districts
Each district groups related careers, letting students explore roles and experience real-world scenarios through Career Labs.
District Assesment
Students experience realistic workplace scenarios, solving challenges to discover their interests, strengths, and career fit.